As Design Research Manager in Nokia's Services Design group in London, I initiated and ran a collaboration with the INDT team in Brazil. We joined forces with a local consultancy and ran a research project exploring the lower end of the Brazilian market, focusing on needs and opportinities for mobile services in this segment. We conducted field research in several Brazilian locations and worked with the design and development team in Manaus to develop concepts based on its findings . These were then presented to the global design team in London, where they were used to inspire and inform ongoing projects.
(project completed in 2010)